Own back your marketing
Are you constantly asking your marketing agency to explain what the numbers mean? Are you unable to judge if your marketing budget is well spent?
Hi, I’m Linda Cesana. I provide training to small and medium sized companies that need help with assessing their marketing performance and strategy. I’ll teach you how to have clarity and know what to pay for or what to do in-house.
Analysis means direction.
Learning how to read your KPIs and marketing results means finding insights that will allow you to prioritize your actions and optimize your budget. Know when and how to start performance ads, how much effort you should spend on SEO or how to assess your marketing channels’ performance.
expertise and trust
Here’s a list of the different things I can do for your team.
Can you name all your marketing channels, and how they serve your business? We’ll look at all your marketing channels holistically. I will start by auditing your marketing channels one by one, combined with a data analysis to assess cost/effectiveness of each of them. I will provide recommendations based on findings.
Do you know the difference between impressions and sessions? How do you know what a good CTR is? Wait, you don’t know what CTR stands for?
I will conduct a training with your team on how to read metrics for each of your channels. Learn how to identify your top marketing KPIs, assess your results and most importantly, inform your day-to-day marketing strategy and operations.
Are you relying on a marketing agency, but don’t know if they are doing a good job? I will teach you how to optimize your Amazon ads campaigns, create new campaigns, read the metrics in the dashboard and maximize the use of your budget. I am an ex-Amazon employee, I am confident I will be able to help.
How do you know what to outsource and what to keep in-house? After the trainings and audit work, I provide 1:1 calls with your marketing team, so we work on implementing the changes while they learn how to take ownership of the marketing execution. These calls are custom-made based on your needs.
Client testimonials
Working with you is being very easy and pleasant thanks to your ability to adapt to our needs. In addition, your knowledge of the ÁMAZON medium makes it possible for us to understand both the functioning of the platform and the resources it puts at our service. In the months that we have been working together, we have learned, firstly to stand up and secondly to take the first steps through our own means, initiative and effort.
Wonderful experience working with Linda. She is very skilled at developing marketing and brand strategies and brings a lot of insight. Looking forward to ongoing work with her.
Linda is passionate about building and executing programs to drive customer engagement and business success. She has a keen eye for “what is right for customers” and strong foresight into how to take an idea and operationalise it effectively. I could always trust her to deliver on her commitments and relied on her as a trusted partner any time.
Great feedback from all the team, thanks again for the training!
my portfolio
Read some of the projects I have delivered.
A Spanish well-known brand hired me to conduct a marketing audit. I analysed the e-commerce site, e-mail marketing and SEO strategy and checked Google Analytics for data. The goal was to find opportunities to improve marketing performance.
Client was happy with my work, so re-hired me some months later This time for a more interesting mission: “please help us manage our Amazon ads independently!”.
A US pilates franchise brand recently landed in Spain and Barcelona. They had guidelines from the US team on how to manage their social media, the challenge was: how to fill the knowledge gap with the local team?
I conducted a training with the business owners and marketing executional team and taught them:
An agronomy company,highly succesful thanks to their agronomy engineer team efforts, realized it was time to increase their digital presence. I was hired to doubled-down their Linkedin marketing efforts, including implementing Linkedin Sales Navigator for lead generation and testing Linkedin Ads.
A product consultancy firm was lacking marketing knowledge to conduct proof of concepts. I did two training sessions covering:
1)a B2B marketing strategy, covering things like gated content, testimonials,Blog &SEO and
2) Q&A session based on pre-prepared questions covering SEO, content, best practices to designing landing pages and product pags, checklist before running a marketing campaign, how to know what is the best channel for us, how to optimize marketing campaigns, benchmarks.
A US based company revolutionizing the second hand market needed a strong B2B marketing plan to start getting partners (after succesfully testing the product with the market). I built a B2B multi-channel marketing strategy and provided some marketing content sample pieces to illustrate each point.
A fact-checker company had a challenge with building community and a donations page. I put in place a data-driven approach to measure marketing efforts and created reports to monitor data from Social Media performance. Also created a marketing strategy and helped launch a donations page on the main site.
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Contáctanos
No commitments. Just a call to introduce each other and see if we could be a good match. Fill in the form and I will reach out to you quickly. Alternatively, you can message me on Linkedin:
https://www.linkedin.com/in/lindacesana